Repusurance | In the marketing world, any publicity is good publicity, but does this hold true for the online marketing world? A negative word about your product or service can cost you thousands of dollars in sales. Small businesses are especially hurt by negative reviews; sometimes the damage is so deep and irreversible that businesses are forced to shut down. To stop bad publicity, it’s important that you nip it in the bud through some smart SEO service. If you are one of those suffering from bad press, here are a few things that you ought to know about Online Reputation Management, or Search Engine Reputation Management.
What is it?
Repusurance | Negative reviews, comments, articles, write-ups, or any content that talks bad about your product or service. Popular sites where negative reviews are posted include ripoffreport.com, scamxposer.com, and of course the Better Business Bureau. And sometimes, scammers/bad reviewers go to the extent of creating pseudo sites with names that talk bad about you. For instance, if your site is called abc.com, a site by name ihateabc.com, or abcisbad.com would be created. With Google striving to ensure that the online user is treated right, such sites naturally rise high on search engine rankings. Potential customers are sure to be curious to know about user experience, thereby ensuring that this negative word is fueled. Anyone can post a bad word about you; from a dismissed employee, to a customer who was refused a discount, a competitor, or even your ex-partner.
How do you tackle negative publicity?
Repusurance | Bad naming sites can be pulled down by adding content through SEO service that speaks well about you. You can begin by creating public profiles in sites such Facebook, Digg, Stumbleupon, Twitter etc. If the damage isn’t deep, you can push down negative sites, merely by creating profiles in these sites. And if the bad name reviewer has established himself well, you may make as many friends as possible on these sites and get them to play an active role. The more internal links that come back to your profile, the stronger you get. This can be sustained with some unique content creation, wherein you can write articles, press releases, reviews, write-ups, etc.
Can you do it on your own?
Repusurance | Yes, provided you are well versed with the SEO world, and have the time to spare to do the things that I earlier mentioned. But a better idea would be to hire SEO services from an SEO company that specializes in online reputation management. Google dynamics keep on changing frequently, and it is important that you are aware of them while pushing those bad guys down.
How an SEO Project Helps Online Reputations
Greater Emphasis on Defending Online Reputation (ORM)
Repusurance | Companies are aware in today’s online environment that it’s so easy to destroy a good online reputation. The main reason is the growth of social networks in all international markets makes the products of multi-national manufacturers a prime target to discredit. Negatives comments generated in English language out of Australia, for example, can spread and find their way into the local arena thereby damaging the reputations of local businesses. This is especially true with Google’s objective to return to visitors the best search results from their query. Bad reviews always seem to appear higher above normal results even though the page ranks of the reviews are PR 1 or PR zero and are well below your particular website PR.
Creating a Security Blanket
Repusurance | Prior to 2009, most chief executive officers, managing directors, chief information and Information Technology managers were aware of the implications of bad reviews but seldom took action to defend against them as those poor reviews or actions were not hurting profits so badly. Today in the New World, concerns are different: social media networks grow, tweets hit global users and defending ORM is now being addressed.
Repusurance | Most companies concerns were focused upon creating a security blanket to prevent negative comments appearing amongst their normal search engine results. most revealed that attack was s the best form of defence and being proactive is more effective than reactive measures.
Search Engine Optimisation Defends Companies Online Reputations
Repusurance | The techniques of defending your ORM adopted by most agencies are engrained in search engine optimisation (SEO) tactics. The objectives of an SEO project are to achieve higher search engine ranking for websites that target audiences by being more relevant and competent than their competitors. Defending online reputations have opposite goals as they are designed to push down negatives comments from the search engine results. The steps of SEO in the search algorithms hugely benefit your online reputation due to the fact that it creates a security blanket.
SEO benefits For ORM
Repusurance | Using appropriate processes, Search Engine Optimisation efforts begin to achieve higher ranking they have the tendency to pushdown other entries using the same query search terms.
The framework of SEO involves
- Keyword Research and Content Creation
- Website Architecture and Optimisation of On-Page Elements
- Usability and Design
- Link development
An element of protecting your online reputation is achieved by initiating a SEO project, namely:
- Selecting keywords
- Research competitors keywords
- Combining keywords
- Creation of content using keywords
- Optimizing your on page element
- Engaging in social networks
- Creating a link building platform
The process of an online reputation project is summarised here as:
- Optimising websites
- Engaging in social networks
- Promotional Activities
To fully exploit the benefits of a SEO project website owners need to supplement their efforts with more rigorous promotional activity and engagement with the social media community. In summary you should follow these parameters:
The conclusion is simple: engage an innovative search marketing agency to optimise you website and by consequence create a defensive strategy against negative comments.